A Step by Step Example, Make Money Online with Rocket Profit Affiliate Marketing

Make Money Online with Rocket Profit Affiliate Marketing – A Step by Step Example

Gyutae Park

Are you involved with affiliate marketing? If not, the time is now. In a previous post, I mentioned that affiliate marketing is probably one of the most stable forms of online income, more so than advertising revenue and e-commerce sales. The income potential is absolutely huge and I know guys doing hundreds of thousands of dollars every month. In this article, I’ll use a sample offer from Rocket Profit to explain the exact methodology I use to execute some of my affiliate marketing projects. After reading this case study example, you’ll have all of the knowledge necessary to make money online and get started in the industry. Read on.

1. Sign up with an affiliate network

First of all, we need to sign up with an affiliate network. There are a lot of good ones out there, but for this example we’ll be working with Rocket Profit, a fairly new network that includes some of the most lucrative offers on the web in a variety of niches. If you haven’t already done so, sign up with Rocket Profit as soon as possible.

2. Pick an offer

Now that we’ve signed up with Rocket Profit, we need to look through the catalog of offers and pick one that is appealing and has money-making potential. Below are some of the most important factors to take into consideration when choosing an offer. Article continued below

•Payout

Obviously we want to choose an offer that will make us the most money possible.

•Industry & Product

This is probably the most important factor. Look at an offer and judge for yourself whether or not it has potential. Would you buy into it yourself or purchase the product? If not, then move onto something else. Also, you want to work in a niche that you are comfortable in. Some industries are more competitive than others so you want to choose an offer that is easiest for you to monetize depending on your resources and skill level. Generally speaking, weight loss, business opportunities, and ringtones are extremely competitive areas that you might want to hold off on for now.

•Limitations

Some companies prohibit affiliates from marketing offers in a certain way. Make sure you research limitations before making your decision. For example, some offers only allow email marketing and some do not allow affiliates to bid on certain branded keywords in a PPC campaign.

•Offer type

Rocket Profit uses offers of 10 different types: 1st page, cell submit, cell submit-conf, completed profile, email capture, free trial, paid trial, registration, sale, and zip code submit. These types identify the action a user would need to take in order for the offer to be complete. For example, you would get paid for a email capture offer when a user submits their email address from your referral link.

•Ask your affiliate manager

Choosing the right offer could make the difference between success and failure. Take advantage of the affiliate managers that are made available to you. Ask them what the best converting offers are and what the top affiliates are promoting. You’ll get some good tips out of it. For this case study, I’ve decided to go with Grower Flowers. Below is the information on this offer.

Offer: Grower Flowers

Payout: $14.00 USD per Sale

Payout Type: Sale

Media: Email,Banner,Text

Description: GrowerFlowers.com provides fresh cut flowers that can be shipped to the consumer direct from the grower – for over 50 years! Consumers can shop for any occasion and also purchase gift baskets, bulbs, flowering plants and much more. All PhotoBloom orders come with a free vase and personalized digital photo greeting card.

Why did I choose this offer? Taking into consideration all of the factors mentioned previously, I thought this was the best offer to promote for the following reasons:

•$14 payout is decent for the volume and ad spend I plan on doing.

•Valentine’s Day is coming up

•Solid company with a good reputation

•Everyone loves flowers

•Fits my marketing plan

•A good match for the resources I have available.

3. Set up the site

After choosing an offer, we want to create a site of some sort to drive traffic to. It’s also possible to promote an offer without having to build a site, but we won’t go into that here. So how do we create our site? Here’s a step-by-step guide to how I would tackle it.

Buy a relevant domain for the offer being promoted. In our case, I’d buy something like vdayflowers.com (if available).

Install Wordpress and use a simple 1-column theme. Customize it so that all menu links are at the bottom of the page. We want to promote our offer at the top of the page with little to no other options available for users to click on. Our goal is to design our site to funnel visitors to the offer page.

Include a blog of some sort with relevant content. The link to the blog will be on the bottom of the page. The content is mainly to satisfy Google’s quality score for Adwords. Also add a privacy policy and terms of service page.

Include relevant keywords in header tags, title tags, and on-page copy. We want to make the page as relevant as possible to the offer we are promoting.

Use calls to action in the page copy. Things like “Click Here” or “Buy Now” work well. Use images and bolded text where appropriate to further get the message across. For Growers Flowers, we could use something like “Are you ready for Valentine’s Day? Show your loved ones how much you care with beautiful fresh flowers. Time is running out so act now!”

Include a targeted banner from Rocket Profit. The Valentine’s Day ad creative we would use for Grower Flowers is shown below.

4. Do extensive keyword research

Since we will be using paid search as the main method to drive traffic to our newly created site, it’s crucial that we do extensive keyword research. Use a keyword research tool such as Keyword Discovery to determine the relative search frequencies of related keywords. Then create a list of top keywords that would drive the most traffic. For our example, the main keywords we will target include: send flowers, flower shops, valentines day gifts, valentines gifts, valentines day ideas, valentines day flowers, etc. You get the idea. Keyword research is key.

5. Set up a PPC campaign

Next, we will set up a PPC campaign to drive traffic to our Valentine’s Day flowers page. Using Google Adwords, set up a campaign using variations of the keywords we researched in the previous step. A little creativity is needed here to find untapped keywords that will maximize profits. For example, some of the keyword themes we could use for this campaign include: flowers, valentines day, different flower types, vases, romantic gifts, gifts for him, gifts for her, roses, colors of flowers, etc. I like to use phrase match in Adwords and then filter out the irrelevant keywords using the negative keywords feature. As for ad copy, try to hit on the emotions of people while using calls to action and time-sensitive language. For example, “Show your Valentine love with beautiful flowers. A perfect gift. Act now!” might be a good start.

6. Have a PPC strategy

We must develop an ad budget as well as a bidding strategy. I like to start with a budget of $100 per day to and bid high initially to get the CTR up. This will improve quality score and lower the minimum bid amount. As the campaign matures, we can then adjust these figures to maximize the return on investment.

7. Test, test, test

PPC is all about testing. Test different keyword variations, ad copy, landing page layouts, etc. We can never test enough so always run multiple versions of everything.

8. Cash out & repeat

Once Valentine’s Day comes to a close, we can stop the campaign, cash out and find another offer to promote. Now that you have this example to guide you, try doing it on your own.

I’d like to see a Winning the Web reader using this strategy to promote the Grower Flowers offer from Rocket Profit. Affiliate marketers, how would you do things differently?